Professional grade and ISO 9001certified, our 1"x 33' Contractor tape measure is STANLEY QUALITY and features an EZ Read Smart Blade, heavy-duty 3 Rivet tip with stainless steel bottom plate, and sturdy 33' long blade encased in a rugged, ergonomically designed rubberized case that is tough enough to handle the most demanding work environments. Our tape measures come with a LIFETIME GUARANTEE AGAINST MANUFACTURER DEFECTS and Liability Insurance of $ 4 Million dollars. Price includes free 4 color label digital imprint.